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About Us


Hi! We are the Petersen Family- Jordan, Sydney, Masyn + Izabelle. In May 2019, we welcomed our beautiful baby girl, Izzy, who was unexpectedly born with Pierre Robin Sequence, or PRS for short. This meant an extended NICU stay at Blank Children's Hospital in Des Moines. While in the NICU, Izzy was only able to be swaddled in generic hospital blankets making room for her tubes and wires. As, silly as it sounds, we so badly wanted to have something special to make it feel like a “typical newborn” experience. It is such a big milestone in the NICU to be able to dress your baby, something we waited four weeks for! You better believe she was decked out in all the ruffles, bows and all things girly from that point forward!
Watch our Story featured on WHO- NEWS in December 2019

We are excited to share BIZZY IZZY’s with all of you! Shortly after Izzy was born, we began discussing how we could give back to the NICU and NICU families. This is when the Love, Izzy Project was born. When you purchase a swaddle blanket, we will donate a swaddle to the Blank NICU. Our first-year goal is to ensure every baby that is admitted to the NICU will receive one of our swaddles to bring comfort and hope and make their stay just a little bit easier. We would love your help to meet this goal!
The Petersen’s
Our clothing line at Bizzy Izzy's is one of a kind. We carry sizes 0/3- size 6, and have all custom designs and prints, with limited edition pieces. Items are always ready to ship, and packaged with love and care from Bizzy Izzy's HQ in Huxley, Iowa. It is our goal for items to ship within 3-5 business days from the date of order, but frequently items are shipped much quicker than this, because we know you are just as excited to recieve them as we are to send them to you!
Thank you for shopping small, supporting our mission to give back through the Love, Izzy Project, and trusting us to style your girls! 

With Love from Iowa, 

Sydney + Jordan Petersen
[email protected]

Founder | Owner | Masyn + Izzy's Parents